Head of North American Marketing and Communications (MARCOM)
Location: Memphis, TN
Job ID: 2104752
Our client is a premier provider of energy, climate control, technology and sustainability solutions for events throughout North America. Dedicated to delivering innovative and dependable services, they support a diverse array of events, from concerts to major festivals. The company is currently undergoing a dynamic rebrand and has ambitious growth plans. They are seeking a proactive and experienced Head of North American Marketing to spearhead their marketing and communications efforts, particularly focusing on live events.
Job Overview:
Reporting directly to the Vice President of Business Development in North America, the Head of North American Marketing will be instrumental in crafting and executing the marketing, branding, and communications strategy for our client’s live event services. This role is primarily focused on managing and promoting events within the United States, supporting growth objectives, and enhancing the brand’s market presence.
Key Responsibilities:
- Website Management: Collaborate with third-party vendors to oversee website maintenance, perform minor updates, and report on analytics monthly.
- Content Creation: Work with internal teams and clients to develop videos and pictures that represent our client’s brand and image.
- CRM Management: Coordinate with the global team to streamline customer lists using Microsoft Dynamics CRM.
- Event Management: Oversee the planning, promotion, and management of trade show booths and other events related to power and HVAC solutions for live events across the United States.
- Newsletter Production: Partner with the Chief of Staff to craft and distribute a monthly newsletter.
- Associations and Sponsorships: Engage with industry associations and manage sponsorships, both internally and externally.
- Leadership Support: Aid the leadership team and wider salesforce in communicating the company’s mission, values, and proposition to customers and prospects, with a focus on ESG and business accreditations.
- Brand Development: Implement new branding initiatives across various assets and act as a brand ambassador to maintain brand standards.
- Internal Communications: Develop and execute internal communication strategies to keep colleagues informed and engaged.
- Reputation Management: Manage the external reputation of the business, including PR and risk management.
- Social Media Strategy: Build and deliver a comprehensive social media strategy and content plan.
-Market Research: Research and understand target industries to identify promotional opportunities and effectively market the business.
- Literature Development: Collaborate with the sales group to create literature, pitch deck templates, and white papers.
Candidate Requirements:
- Bachelor’s degree in marketing, communications, or a related field, or an equivalent professional qualification.
- Proven experience in a senior marketing and communications role, preferably in the live events industry or a similar field.
- Strong track record in managing marketing and communications activities, including customer marketing, internal communications, shareholder relations, and branding.
- Experience working with senior stakeholders up to CEO and Board level.
- Excellent written and verbal communication skills.
- Experience managing external agencies.
- Proactive and independent work ethic with strong organizational skills to manage multiple projects simultaneously.
- Knowledge of ESG initiatives and considerations is preferable.
Benefits:
- Competitive salary based on experience.
- Flexible working arrangements, including remote options, with occasional travel required.
- 25 days of holiday plus bank holidays.
- Healthcare and wellbeing benefits.
- Life assurance.
Equal Opportunity Employer:
Our client is committed to creating an inclusive workforce and ensuring equal opportunities throughout the recruitment processes. We welcome and encourage applications from all backgrounds. If you require any adjustments during the recruitment process, please reach out to our team for support.
About the search firm running this search:
A Recognized Recruiting Leader in Enterprise Software.
Sourcing top talent is a lot more than just filling seats. It’s about identifying the best and brightest the industry has to offer and matching your needs with their wants in a career change. We leverage the candidate’s talents to enhance your company's long-term success. As a full-service executive search firm for the information technology sector, Woodbridge World Wide knows what it takes to attract and retain top talent in a changing business landscape. When you become our client, we strive to recognize what you are looking for in your hire/s and take the time to learn the process that you would like to follow. Our founder worked in the industry in a sales capacity. He knows what it takes to be successful and what it takes to hit a sales quota. We understand what it’s like to make a career change and can relate our own life experiences to the candidate and client alike. Woodbridge World Wide provides retained, contingency and priority search services for all client-facing positions in the IT niche. As our client, you can expect consistently superior service delivered with the core value of our company: Partnership!
Specialties:
Recruitment Services in SaaS technology and Enterprise Software, Construction, and other industries.
About the search firm running this search:
A Recognized Recruiting Leader in Recruitment
Elite in Enterprise Software Recruitment! Woodbridge World Wide excels in executive search, going beyond seat-filling. We identify top talent, aligning their career goals with your needs. Founded with a sales background, we understand success and hitting quotas. Offering retained, contingency, and priority search services, we prioritize partnership, delivering superior client service.
Specialties:
Recruitment Services in SaaS technology and Enterprise Software